“One-half of consumers (52%) have avoided a business all together because it looked dirty from the outside. These consumers form an opinion of a business based on physical presence, which heavily influences their decision to shop at a location. Nearly all shoppers (95%) say that exterior appearance is important in their selection of a place to shop”

“57% of a store’s marketing brand identity is based on its exterior”

“85% of product categories experienced at least a 100% increase in sales when visual displays were combined with product marketing.”

“The success of any business comes down to what the customer sees and perceives”