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VM Works

Visual Merchandising | Small Business Owners | VM Works

What is Visual Merchandising?

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    • VM Works
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Visual Merchandising is an in-store marketing tool that retailers can use to attract more customers into their stores, entice them to shop longer and encourage them to buy more. Unfortunately it is often underutilized because many small business owners simply don't have the time, the resources, or the knowledge to implement it in their stores. At times VM is dismissed as "fluff" and becomes a low priority for stores because it is presumably all about aesthetics and "making it pretty". But when done effectively, Visual Merchandising can drastically increase sales and improve your customers' Lifetime Value (LTV).  It involves being in tune with the customers' needs, knowing what the store's primary goals are, highlighting the products' features, and arranging the store so that it is easy for customers to navigate and exceeds their expectations.

If Visual Merchandising was a toolbox, these would be the necessary tools to create an effective presentation:

  • Branding - Aligning your store environment with your customers' expectations and design aesthetics
  • Storefront Display - Combining an enticing message in the window display with an inviting entrance to create a great first impression
  • Fixture Design & Layout - Using fixtures that highlight your product and allow you to maximize your selling space
  • Merchandising - Analyzing your sales and adjusting where your product is placed in the store 
  • Product Presentation - Displaying your product in a way that best highlights its features and benefits
  • Graphics & Signage - Using art, photos, and text to grab customers' attention and provide additional information
  • Lighting - Utilizing lighting design to set the tone for the store atmosphere and accentuate the merchandise
  • Sustainability - Setting your store up for success and arming your team with presentation guidelines and trainings

Follow the Why VM Works blog to learn more about how these tools can improve your store's business!

  • Home/
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    • Visual Merchandising
    • VM Works
  • Services/
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    • Before and After
    • Gallery
  • Contact/
  • Why VM Works/

VM Works

VM Works creates visual merchandising solutions for small business owners

Does VM affect sales volume?

“One-half of consumers (52%) have avoided a business all together because it looked dirty from the outside. These consumers form an opinion of a business based on physical presence, which heavily influences their decision to shop at a location. Nearly all shoppers (95%) say that exterior appearance is important in their selection of a place to shop”
— Mortice Omnibus 2011 Report
“57% of a store’s marketing brand identity is based on its exterior”
— Britt Beemer, chairman of America’s Research Group
“85% of product categories experienced at least a 100% increase in sales when visual displays were combined with product marketing.”
— SymphonyIRI Research
“The success of any business comes down to what the customer sees and perceives”
— Peter Drucker, Management Guru
 

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Give VM Works a call and we can chat about how visual merchandising can improve your business!

(510) 285-7079

Email VM Works for more info or just to say hi.

rose@vmworksSF.com

VM Works is based in San Francisco's Bayview District and is available to travel to local SF Bay Area businesses.

 

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