As an independent retailer, you probably have a lot of things on your plate, mostly a lot of P's. Most people working in retail have heard of the 5 P's: people, product, price, placement, and promotion. But there is another big P floating around out there...
Read MoreVM Works creates visual merchandising solutions for small business owners
“One-half of consumers (52%) have avoided a business all together because it looked dirty from the outside. These consumers form an opinion of a business based on physical presence, which heavily influences their decision to shop at a location. Nearly all shoppers (95%) say that exterior appearance is important in their selection of a place to shop”
“57% of a store’s marketing brand identity is based on its exterior”
“85% of product categories experienced at least a 100% increase in sales when visual displays were combined with product marketing.”
“The success of any business comes down to what the customer sees and perceives”
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